Google analytics login is like no other Google app. It always takes me a minute to figure out how to sign in. Every other Google app offers login on the top level page with a submit button: "Sign In." Below the login, there is a call to action (big blue button) to "Create Account" or "Get Started." Analytics, on the other hand, offers a text link to "Sign up" and the call to action button, "Access Analytics" takes you to the login. Access analytics? Couldn’t it at least say "Login?" How about just following the login design of every other Google app?