Fact or Question: Analytics for User Experience
The slides and links below are from a presentation at UPA Boston Mini-Conf 2011.
Fact or Question: Analytics for UX
View the presentation on SlideShare to see the speaker notes.
Tools mentioned in the presentation
Clickstream Data
- Google Analytics (robust clickstream data)
- Adobe Omniture (robust clickstream data)
- IBM CoreMetrics (robust clickstream data)
- CrazyEgg (heat maps)
- ABTests.com (A/B testing)
- Google Website Optimizer (A/B and multivariate testing)
- Facebook Insights
- Social Bakers Facebook Statistics
Competitive Data
- Google Insights for Search (search term trends)
- Compete.com (competitor search term data)
- Google Keywords Finder Tool
Surveys
- 4Q (customer satisfaction survey)
Resources mentioned in the presentation
- Google Analtyics Event Tracking Guide (tracking non-html events such as PDF downloads and Flash movie plays)
- Search Patterns: Design for Discovery (book by Peter Morville and Jeffrey Callender)
People mentioned in the presentation
Dana Chisnell
@danachis
Co-author: Handbook of Usability Testing
www.usabilityworks.net
Richard Dalton
@mauvyrusset
Presentation: A Practical Guide to Measuring the User Experience
Avinash Kaushik
@avinash
Blog Post: Rethink Web Analytics: Introducing Web Analytics 2.0
Lynne Polischuik
@lynneux
AnalyticsForUX.com
Erin Richey
@erinjo
Presentation: Qualitative / Quantitative – Learn More About Your Users With Web Analytics
