Fact or Question: Analytics for User Experience

The slides and links below are from a presentation at UPA Boston Mini-Conf 2011.

Tools mentioned in the presentation

Clickstream Data

Competitive Data


  • 4Q (customer satisfaction survey)

Resources mentioned in the presentation

People mentioned in the presentation

Dana Chisnell
Co-author: Handbook of Usability Testing

Richard Dalton
Presentation: A Practical Guide to Measuring the User Experience

Avinash Kaushik
Blog Post: Rethink Web Analytics: Introducing Web Analytics 2.0

Lynne Polischuik

Erin Richey
Presentation: Qualitative / Quantitative – Learn More About Your Users With Web Analytics

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